11 brands that have created major pop-culture impact
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Over the years numerous brands that have created a lasting cultural impact. From companies to media personalities to films, these brands and individuals have been able to make their mark and influence a way of life.
1. Nike: Just do it
For over 30 years, Nike has been using the slogan, “Just do it”. One of the most popular slogans in the world, this slogan has been a source of inspiration all over the world. Pushing people to face their fears, rise above, make a change and do whatever it takes. If we are thinking of the most impactful slogan, this is it.
2. Gillette: The best men can be
Released a year ago, this ad attempted to start the conversation on consent in the midst of the “me too” movement and direct the conversation in a more solution-driven way. It currently has over 30 million views.
3. Euphoria: Fashion
In 2019, Zendaya teamed up with HBO to drop one of the most impactful teen drama series of all time. Apart from the storyline which has been praised for how it handles teen conflict, sexuality and drug abuse, a major way the series has caused cultural impact has been with fashion. From makeup to clothing, teens & young adults cannot get enough.
4. Game of Thrones: TV Shows
When’s the last time a show became that big of cultural sensation? In 2011, Game of Thrones took over Sundays on HBO, weaving together multiple stories in a never before seen epic as they vied for the throne. Game of thrones quickly changed the game when it murdered what appeared to be the major character of the show, shocking its audience. In 2019 the last episode aired to almost 12 million people in the US alone and currently has 2 spin-offs in the works.
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5. Fenty Beauty: Shade range
Back in 2017, Rihanna’s Fenty beauty changed the beauty industry for the better when she launched Fenty Beauty with 40 shades of foundation. This became the most inclusive foundation shade range and set the precedent for brands creating a more inclusive shade range which was previously nonexistent.
6. The Kardashian Jenner: Beauty Standards
Back in the early 2000s being skinny and blonde was the standard of beauty. The fashion and style were completely different, but all that changed when the Kardashians burst onto the scene. With Kim’s big butt, dark hair and pouty lips, she completely changed the idea of what it means to be beautiful, for the better or worse. In 2020 every girl on social media looks like a hybrid of the Kar-Jenners, and we can easily see their cultural impact.
7. Facebook: Social Media
Facebook is a $113 billion social network which has completely redefined how its 650 million active users socialize, date, shop and live. Facebook has set the script for every existing social media platform today, including those that predate it.
8. Levis: Jeans
Everyone has a pair of jeans. Most people don’t know that jeans were in fact invented by Jacob W. Davis in partnership with Levi Strauss & Co. in 1871 making Levi’s one of the oldest and most influential brands. They created a product that is so culturally impactful almost every living individual today has at least a pair without even knowing the history.
9. Apple’s iPhone: Touch screen phones
In January of 2007, Steve Jobs introduced iPhones to the world. Today, the company is valued at $1.3trillion and one of the most influential brands in pop culture. Iphones often symbolize wealth and despite a drop in its innovation they often determine what is cool and sort after in phone technology.
10. Coachella: Music Festivals
Probably the most famous music festival in the world, Coachella is also one of the most profitable, grossing $94.2 million in 2016. The music festival dates back to 1993, a time when music festivals were not as popular or as profitable as they are now. Today, Coachella is easily the most popular event with millions of people travelling across the world to convene for 2 weekends in the desert.
11. Airtel: Film ads
Up until 2017, airtel in Nigeria was not as prominent as telecommunications networks like MTN and Glo. They had no quality they were most remembered for. In fact, the brand was originally known as Econet, then Vodacomm, Vmobile, celtel, zain before it finally became airtel. While they were successful as a telecommunications company, in 2017 they started creating a unique film style ad that told short interesting stories. These videos have millions of views online and as of 2020, Airtel announced the launch of its on-demand TV app. Noteworthy is some of their competitors have started to imitate this story/film-like style of advertising.
In 2020, Resafric is awarding brands in West Africa that have been able to create cultural impact with $10,000. The award is given to support individuals or small companies who have made or aim to make identifiable cultural impact in their communities. In 2020 Resafric will be presenting awards to 10 individuals or companies, who have been able to show innovation, create job opportunities, and whose impact has gained visibility in West African culture-focused media (social media, online news, print).
• Open to all individuals or organizations with an identifiable cultural impact
• Individuals or organizations who have received visibility for this impact any of these media outlets OkayAfrica.com, Hundidsmag.com, Culturetrip.com, Culturecustodian.com and nativemag.com within the last 2 years
• Individuals or organizations who would like to continue to make an impact across Africa and the world
If you are in doubt whether your project is eligible, email them at email@example.com cc firstname.lastname@example.org
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