Artnoise Immersive Art Installation is set to launch in 2020
Artnoiseng.com / Images: Maryellis Bunn in the Museum of Ice Cream’s trademark Sprinkle Pool. Courtesy of the Museum of Ice Cream.
2020 is a big year for growing contemporary arts and cultures company Artnoise. The platform sells contemporary arts products in the digital space including experiences, algorithms and events.
It plans to launch a completely immersive art installation comparable to The Museum of Ice cream at the end of 2020.
The Museum of Ice cream launched its magical cash cow in 2016 and as of 2018, venture capitalists valued it at more than $200 million—is a tour de force in the realm of the experience economy. Co-founders Maryellis Bunn and Manish Vora have termed an “experium,” or an attraction that combines a memorable (and Instagrammable) in-person “experience” with the cultural enrichment of a classical museum (or some of it, anyway). Instead of art on pedestals or in gilded frames, the MOIC presents visitors with a giant pool filled with plastic sprinkles, an ice-cream-themed slide traversing three floors, and many more sweet visual treats. Instead of erudite texts penned by a curator or academic, the walls next to the various sights boast QR-codes that allow visitors to access branded selfie filters. You get the picture.
Since its inception, other similar experiences have popped up and Artnoise will join this trend in 2020.
Artnoise installation will mark the launch of its festival which is a series of pop up of similar art experience events and for these installations it is seeking creators to collaborate in designing the experience. Artists and creators who want to be part of this installation are welcomed to apply for its open call now here
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