Hi, It’s Cardi. Get Bodak Yellow to #1
CardiB’s Bodak Yellow campaign, marketing lessons from the grammy award-winning rapper.
In 2017, a new female rapper hit the scene, Cardi B. Although she had had major success as a social media personality and reality TV star, and some success as a rapper in previous years, she was seeing the biggest success of her career so far with her newest hit “Bodak Yellow”.
The catchy song which was essentially a remix of a Kodak Black song was gaining a lot of traction. Her new music label Atlantic allegedly pushing the single towards radio to make the song a big hit on the billboard charts.
Released June 16, 2017, the single went on to top the Billboard Hot 100 as well as break multiple records which boosted of the rapper into mainstream stardom.
Seeing the success of Bodak Yellow, what are the lessons we can learn and how can we leverage them into lessons brands can use.
Here are 6 lessons we can learn from CardiB’s Bodak Yellow campaign success and how we can apply them.
1. Leveraging Text Messages
As part of the campaign to get Bodak Yellow to #1 on the Billboard Charts, Cardi’s team started a text message campaign. The simple text posed to come from the rapper herself urged subscribers to download the song from iTunes and get the song to #1. If you have a database of numbers, platforms like bulksms.com offer text messaging services.
2. Establishing your audience
Before the success of Bodak Yellow, Cardi had gained a good following across social media. Establish and grow your audience with Artnoise algorithm program here.
3. Price Discounts
In addition to discounting the song to .69 cents to free streaming of Bodak Yellow, lowering the cost of your product will help to significantly increase sales. Check out unomibeauty ongoing sales here and find beauty and makeup items.
4. Making friends & Connections
Because of the nature of her come up and previous work on the night club scene, Cardi B was able to make the right friends and connections. DJs were eager to jump on the track and spin it on the radio.
5. Community Goal
Cardi’s team enabled her audience to be part of her success. Motivating a community of people to come together to help her break a record. For one, they highlighted her cue to reach a new height only previously held by Lauryn Hill’s “Doo Wop (That Thing)” almost 20 years ago.
6. Expanding her platform
As highlighted earlier, Cardi B utilized text messages to spread her message across. However, did she stop there? Nope. Her text message campaign urges fans to repost on social media. Her team took advantage of blogs and YouTubers and other online publications. You can too. if you are interested in online publication, click here to find our rates.
With these powerful strategies, Cardi B was able to attain the success of Bodak Yellow. Thus launching her career and you can too.