What successful algorithms do for brands
artnoiseng.com / Photograph Credit: Andre Nguyen/ allure.com
Emma Chamberlain went from 0 subscribers to 8 million subscribers in less than 2 years, in part due to YouTube’s ever-changing algorithms working for her channel.
According to the Atlantic, the 18-year-old gained some 8 million YouTube subscribers and 7.7 million Instagram followers in less than two years; her YouTube channel is one of the fastest-growing in the U.S., according to the company. The analytics site SocialBlade estimates Chamberlain may be earning nearly $2 million in ad revenue on her YouTube videos alone. In the past year, she launched a podcast that promptly hit No. 1 on podcast charts in 50 countries, introduced a line of self-branded merchandise, and attended Paris Fashion Week, where she was seated in the front row at the Louis Vuitton show. “Her growth has been so fucking insane,” says Mai Linh Nguyen, a producer and YouTube strategist who has worked for many top YouTubers.
Social media platforms are constantly changing their algorithms, oftentimes without publicized specifics to employ changing company policies.
And these changes can lead to the mass success of a brand and they can also cause its failure. At a time where social media is how most businesses make sales, it is important to understand algorithms so that your brand can utilize them to catapult into success.
In 2020, Artnoise is offering is Business Algorithm program which is a 7-day program for $20 which offers businesses across Africa insight into brand and communications trends that will lead to higher sales. The program simply helps brands and business owners understand these algorithms and employ this understanding across social platforms and websites that will lead to higher traffic, engagement, interaction and as a result sales.
Being part of this program is very easy, simply register and pay a small fee of $15 (NGN 5475) and your business is on its way to 1 million followers and far more by 2020.
Register here now
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